At The Sale’s mission statement is twofold. Primarily our goal is to bring buyers and sellers together worldwide thereby expanding and enhancing the Thoroughbred marketplace. There’s no question that we exist in a global economy. Until now, it has been virtually impossible to acquire a horse without being physically present on the sale grounds or without having someone present on your behalf. At The Sale creates a platform whereby sellers can provide photos, videos, vet reports, and comments about each horse. Additionally, At The Sale has over a quarter million data records in its database containing historical sale results dating back over 10 years. Buyers can access this information and have available to them orders of magnitude more information, right at their fingertips, from anywhere in the world. At The Sale’s further goal is to allow buyers who are physically present on the sale grounds efficient and effective use of their valuable time in inspecting horses and maintaining their lists by use of our advanced shortlisting tools and features. Bringing it all together, At The Sale offers bloodstock advisory and consultancy services thereby closing the loop between the sellers and the buyers, dovetailing both sides of the marketplace.
Sean Feld, Chief of Bloodstock Advisory Services
Sean Feld is a third generation horseman who graduated from the University of Kentucky in 2009 with a BS in Agricultural Economics. His father is prominent bloodstock agent Bob Feld. Sean hot walked his first horse at 5, learned how to read the racing form at 8, and owned part of his first horse at 10. He has worked for the historic Walmac and Spendthrift Farms and currently stands Bullet Train in Lexington, Kentucky. Sean and his team attend every major sale where he actively buys, sells, and pinhooks weanlings, yearlings, 2-year-olds, and breeding prospects. Sean and his team have been responsible for purchase, claiming, or matings behind Grade 1 winners Miss Temple City, Beholder, Action This Day, Balance, Bradester, Centralinteligence, Melatonin, and Adoration, among many others.
Jon Taisey, Chief of Client Services and Sales
Jon Taisey was raised in the Upstate New York region just minutes from historic Saratoga race track. Growing up in Saratoga Jon quickly grew an interest in horse racing and has been around the industry for the last 25 years taking in all aspects of the game. Jon holds a Master's Degree and along with being a member of the executive team of At The Sale, he also holds the position of EVP of Sales and Client Relations for Hibiscus Stables, a Thoroughbred partnership group. For At The Sale, Jon is responsible for all advertising sales and sales of all premium products and services.
Mike Oliveto, Chief of Technology
Mike Oliveto provides a rather specialized and perhaps unique resume for At The Sale. Mike has been a horseman for over 10 years as the CEO of Hibiscus Stables, a Thoroughbred partnership group. Mike has operated in the buying, selling, claiming, and breeding sides of the business for over a decade. Prior to Hibiscus Stables, Mike was the founder and CEO of Rotoworld.com, the leading fantasy sports news and information site on the internet. Mike was the chief architect of Rotoworld.com, which is currently ranked as one of the top 600 most trafficked websites in the United States. Mike’s specific area of expertise is delivery of specialized online content.